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In "Move Over Starbucks, Juan Voaldez Is Coming" Days, Sherri show a data of cost of cappuccino at specialty coffee shops. According to this data, the cost of coffee growers is extremely low compared with others. When you focus on just people who concerns to make a cup of coffee, coffee growers is only 0.9%($0.035) though their fees make up about 41% of all. Its cost is only one-forty of labor costs and one-five of the cost of coffeemillers or im-exporters. Worse, it's lower than the cost of cup, $0.07. One of the reason is that coffee beans are mostly made in developing country. As an importing country decides the price, farmers can't receive sufficient pay no matter how hard they work. In stead, as you can see the shop rent, $1.29 has the second highest rate, a landowner is supposed to earn extremely much money. People concerned should take the fare benefit, yet today the market is controlled by a big power.("New York Times"29 Nov)